Case Study
Case Study
Case Study
How We Helped Cloud Prism Book 48 Salesforce Demos in 4 Months
CloudPrism Case Study
How We Helped Cloud Prism Book 48 Salesforce Demos in 4 Months
CloudPrism Case Study
Details
Before our collaboration, Cloud Prism was facing several key growth blockers:
Low Brand Visibility in a Crowded Salesforce Ecosystem
Competing against larger, more established partners made market penetration a challenge.
Unpredictable Lead Flow
They needed more consistency in generating high-quality demo requests and sales conversations.
Unoptimized Use of Digital Channels
Key platforms like email, paid ads, and retargeting had untapped potential.
Details
Before our collaboration, Cloud Prism was facing several key growth blockers:
Low Brand Visibility in a Crowded Salesforce Ecosystem
Competing against larger, more established partners made market penetration a challenge.
Unpredictable Lead Flow
They needed more consistency in generating high-quality demo requests and sales conversations.
Unoptimized Use of Digital Channels
Key platforms like email, paid ads, and retargeting had untapped potential.
Objective
Refine Cloud Prism’s positioning and clearly communicate their unique value
Build a predictable lead generation engine targeting ideal decision-makers
Leverage digital marketing platforms (email, LinkedIn, Google Ads, retargeting) to drive demos and conversions
Objective
Refine Cloud Prism’s positioning and clearly communicate their unique value
Build a predictable lead generation engine targeting ideal decision-makers
Leverage digital marketing platforms (email, LinkedIn, Google Ads, retargeting) to drive demos and conversions
Solution
Market Research & ICP Development
Competitor reviews from Salesforce Partner Ecosystem and Google were analyzedWe identified Cloud Prism’s USPs and developed segmented messaging for specific personas, including:
CTOs/Heads of IT: Cost-effective implementations
IT Directors/VPs of Engineering: Time-saving integration
CIOs/Heads of Digital: Secure, efficient transformation
CMOs/Sales Directors in Retail: Engagement + sales enablement
Cold Email Campaigns
Launched meeting-focused email sequences personalized to each ICP
Helped generate 4 demos/month directly via email outreach
Email-Driven Web Traffic + Conversion Optimization
Used bulk emails to boost site visits
Improved form-fill rates from 0.25% → 0.5% through UX upgrades, chat integration, and simplified CTAs
Tracked behavior using Hotjar to optimize user flow
Google Ads Strategy
Focused on high-intent keywords like “Salesforce Partner for Financial Services”
Implemented lead form ads with nurturing emails
Achieved higher lead quality with a cost per acquisition of $287
Retargeting Campaigns with Gated Content
Deployed follow-ups offering case studies and Salesforce-specific benchmarks
Captured warm leads and booked 17 demos/month through retargeting
Solution
Market Research & ICP Development
Competitor reviews from Salesforce Partner Ecosystem and Google were analyzedWe identified Cloud Prism’s USPs and developed segmented messaging for specific personas, including:
CTOs/Heads of IT: Cost-effective implementations
IT Directors/VPs of Engineering: Time-saving integration
CIOs/Heads of Digital: Secure, efficient transformation
CMOs/Sales Directors in Retail: Engagement + sales enablement
Cold Email Campaigns
Launched meeting-focused email sequences personalized to each ICP
Helped generate 4 demos/month directly via email outreach
Email-Driven Web Traffic + Conversion Optimization
Used bulk emails to boost site visits
Improved form-fill rates from 0.25% → 0.5% through UX upgrades, chat integration, and simplified CTAs
Tracked behavior using Hotjar to optimize user flow
Google Ads Strategy
Focused on high-intent keywords like “Salesforce Partner for Financial Services”
Implemented lead form ads with nurturing emails
Achieved higher lead quality with a cost per acquisition of $287
Retargeting Campaigns with Gated Content
Deployed follow-ups offering case studies and Salesforce-specific benchmarks
Captured warm leads and booked 17 demos/month through retargeting
Result
Over a 4-month period, we helped Cloud Prism transform their outreach strategy into a scalable growth engine:
48 total demos booked
4/month via cold emails
14/month from email-driven web traffic
13/month via Google Ads
17/month via retargeting with gated content
2x Website Conversion Rate Improvement
From 0.25% to 0.5%
High-Quality Leads from Salesforce Ecosystem
Targeted outreach and PPC efforts focused on high-intent personas in the EMEA and USA markets
Result
Over a 4-month period, we helped Cloud Prism transform their outreach strategy into a scalable growth engine:
48 total demos booked
4/month via cold emails
14/month from email-driven web traffic
13/month via Google Ads
17/month via retargeting with gated content
2x Website Conversion Rate Improvement
From 0.25% to 0.5%
High-Quality Leads from Salesforce Ecosystem
Targeted outreach and PPC efforts focused on high-intent personas in the EMEA and USA markets