Case Study
Case Study
Case Study
How We Helped Debtworks Book 700+ Demos Through Targeted Outreach
Debtworks Case Study
How We Helped Debtworks Book 700+ Demos Through Targeted Outreach
Debtworks Case Study
Details
Debtworks provides customized financial solutions to businesses and individuals across India. Their expertise lies in helping clients secure the right funding, whether it’s collateral-free loans, equity-free capital, or financial partnerships, tailored to their growth stage and financial goals.
Low Market Visibility in a Competitive Financial Space: Despite strong offerings, their brand wasn’t reaching the right audience at scale.
Weak Lead Generation and Conversion Rates: There was no predictable system for attracting or converting leads across different business sizes.
Untapped Digital Channels: Platforms like LinkedIn, email marketing, and retargeting weren’t being fully leveraged to support outbound growth.
Details
Debtworks provides customized financial solutions to businesses and individuals across India. Their expertise lies in helping clients secure the right funding, whether it’s collateral-free loans, equity-free capital, or financial partnerships, tailored to their growth stage and financial goals.
Low Market Visibility in a Competitive Financial Space: Despite strong offerings, their brand wasn’t reaching the right audience at scale.
Weak Lead Generation and Conversion Rates: There was no predictable system for attracting or converting leads across different business sizes.
Untapped Digital Channels: Platforms like LinkedIn, email marketing, and retargeting weren’t being fully leveraged to support outbound growth.
Objective
Communicate their product and unique value more clearly
Build a predictable pipeline of qualified leads
Activate and scale outbound marketing across digital platforms
Objective
Communicate their product and unique value more clearly
Build a predictable pipeline of qualified leads
Activate and scale outbound marketing across digital platforms
Solution
1. Research & ICP Mapping
Conducted in-depth analysis of competitors via Salesforce’s partner ecosystem and third-party reviews.
Identified Debtworks’ differentiators and crafted USPs tailored to different business types.
Built Ideal Client Profiles (ICPs) ranging from founders of small startups to CFOs at large enterprises and partners at CA firms across India.
2. Cold Email Campaigns
Created highly personalized sequences for the founder and BD team.
Targeted messaging based on size and pain point:
Startups: “Save your equity”
Mid-sized firms: “Improve your cashflow”
Enterprises: “No-collateral loans, hassle-free”
CA Firms: “Earn additional revenue with partner funding options”
3. LinkedIn Outreach & Content Strategy
Optimized the founder’s LinkedIn profile and created a content calendar.
Published viral content that generated 1M+ impressions and 12 demos/quarter.
Built meaningful connections and drove trust through consistent engagement.
4. Retargeting Campaigns with Gated Content
Deployed retargeting flows using lead magnets and gated content.
Successfully converted warm traffic into 68 demos/quarter through lead nurturing.
Solution
1. Research & ICP Mapping
Conducted in-depth analysis of competitors via Salesforce’s partner ecosystem and third-party reviews.
Identified Debtworks’ differentiators and crafted USPs tailored to different business types.
Built Ideal Client Profiles (ICPs) ranging from founders of small startups to CFOs at large enterprises and partners at CA firms across India.
2. Cold Email Campaigns
Created highly personalized sequences for the founder and BD team.
Targeted messaging based on size and pain point:
Startups: “Save your equity”
Mid-sized firms: “Improve your cashflow”
Enterprises: “No-collateral loans, hassle-free”
CA Firms: “Earn additional revenue with partner funding options”
3. LinkedIn Outreach & Content Strategy
Optimized the founder’s LinkedIn profile and created a content calendar.
Published viral content that generated 1M+ impressions and 12 demos/quarter.
Built meaningful connections and drove trust through consistent engagement.
4. Retargeting Campaigns with Gated Content
Deployed retargeting flows using lead magnets and gated content.
Successfully converted warm traffic into 68 demos/quarter through lead nurturing.
Result
714 total demos booked
• 38/quarter from founder outreach
• 126/quarter from BD team efforts
• 12/quarter via LinkedIn
• 68/quarter from retargeting
1M+ LinkedIn Impressions
• Resulting from strategic content and profile optimization
Stronger USP Clarity Across Funnels
• Tailored value propositions by audience size and role improved engagement and conversions
Result
714 total demos booked
• 38/quarter from founder outreach
• 126/quarter from BD team efforts
• 12/quarter via LinkedIn
• 68/quarter from retargeting
1M+ LinkedIn Impressions
• Resulting from strategic content and profile optimization
Stronger USP Clarity Across Funnels
• Tailored value propositions by audience size and role improved engagement and conversions